A $15,000 Marketing Campaign Generates $3.3M in New Loan Products: The Story of Members 1st and Touché Analyzer

Case Study

A $15,000 Marketing Campaign Generates $3.3M in New Loan Products: The Story of Members 1st and Touché Analyzer

September 02, 2011
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Using Touché® Analyzer with Nielsen P$YCLE® financial segmentation, Members 1st FCU identified significant opportunities in its "Mass Middle Class" segment. Six targeted campaigns, costing a total of $15,000, generated $3.3M in new loan products.