1st National Bank of South Florida Considers Itself a D+H Shop

Case Study

1st National Bank of South Florida Considers Itself a D+H Shop

December 30, 2010
PDF (967.37 KB)

Although 1st National Bank of South Florida was known for personal service, its blanket approach to marketing did little to focus on its customers’ individual needs. Now, by using Touché® Analyzer and Touché Messenger to bridge business intelligence into Cavion® Internet Banking, the bank can send targeted marketing messages to its online customers and accurately track responses.