Bank Has the “Good Cents” to Successfully Convert Single-Service Households – with Help from Touché® Analyzer

Case Study

Bank Has the “Good Cents” to Successfully Convert Single-Service Households – with Help from Touché® Analyzer

December 30, 2010
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American State Bank wanted to reduce the number of single-service households and unify sales efforts among its 35 branches. Touché® Analyzer not only delivered the customer intelligence needed to construct a program that delivered a high rate of conversion, but the projected results needed to gain crucial branch buy-in.