Credit Union's Vehicle Loan Promotion Generates Nearly $10 Million in Loans from a $42,400 Investment

Case Study

Credit Union's Vehicle Loan Promotion Generates Nearly $10 Million in Loans from a $42,400 Investment

March 12, 2015
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Using Touché® Analyzer, Touché Messenger and Encore® Teller to push offer messages to front-line personnel, CEFCU created a vehicle loan acquisition and recapture program that cost just $42,400, but resulted in more than $9.91 million in loans.