First Financial's Small Marketing Staff Gets Big Results with Help from MCIF Services

Case Study

First Financial's Small Marketing Staff Gets Big Results with Help from MCIF Services

March 31, 2014
PDF (1.04 MB)

With help from Touché® Analyzer, Touché Messenger and D+H’s MCIF Managed Services, First Financial Bank has created multiple targeted marketing campaigns with high response rates, including an onboarding program with a 16 percent response rate and targeted Share of Wallet campaign for existing customers that generated thousands of additional accounts.