Horicon Bank Takes a Proactive Approach to Customer Relationships with Help from Touché® Analyzer

Case Study

Horicon Bank Takes a Proactive Approach to Customer Relationships with Help from Touché® Analyzer

November 07, 2012
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Horicon Bank wanted to strengthen its relationship with deposit customers and give them the same type of personal attention its lending customers receive. Using Touché® Analyzer, bank staff receive segmented customer lists based on Household Value Segments, and launched a personal banking program targeting the “Retain” and “Cultivate” customers. This culture change has not only resulted in additional accounts, but also increased bank loyalty among its most profitable customers.