Matrix Segmentation Helps Credit Union Achieve a 298% ROI on Its Direct Marketing Program

Case Study

Matrix Segmentation Helps Credit Union Achieve a 298% ROI on Its Direct Marketing Program

January 29, 2015
PDF (672.59 KB)

Denali Alaskan Federal Credit Union (FCU) was using a basic letter matrix mailing targeting three groups, with letters sent out between April and November only. After engaging Outsourced MCIF Services at through D+H to produce expanded matrix segmentation for year-round communication, the ROI on its marketing program skyrocketed to 298 percent.