National Bank Of Kansas City Uses Touché® Analyzer for Effective Direct Mail Targeting – and Achieves a 26 Percent Response Rate

Case Study

National Bank Of Kansas City Uses Touché® Analyzer for Effective Direct Mail Targeting – and Achieves a 26 Percent Response Rate

December 30, 2010
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Based on the information gained from Touché® Analyzer, National Bank Of Kansas City created a personalized, targeted direct mail campaign to increase Internet banking and bill pay users – and strengthen relationships by increasing “stickiness.” This targeted approach paid off with a 26 percent response rate and 1,371 new users enrolled.