Northrim Bank Builds a Custom Profit Model into Touché® Analyzer and Sheds New Light on its Marketing Strategy

Case Study

Northrim Bank Builds a Custom Profit Model into Touché® Analyzer and Sheds New Light on its Marketing Strategy

November 15, 2013
PDF (705.12 KB)

To gain customer insight, identify opportunities and improve marketing strategy, Alaska-based Northrim Bank worked with D+H to build a fully allocated, custom profit model into its Touché® Analyzer database.