As the rise of online and mobile banking marches on, digital convergence continues to have a huge impact on customer behavior. As of 2014, a crossover point was reached – now a financial institution is just as likely to serve a client on their smartphone as in the branch.
Watch this informative session where Mark Schwanhausser, JAVELIN’s Director of Omnichannel Financial Services, and Robb Gaynor, Malauzai’s co-founder and Chief Product Officer, discuss:
- Digital convergence and the rise of the mobile-only user
- How consumers are really using mobile
- How community banks and credit unions can compete and win against larger competitors
- Recommended strategies to best serve your mobile-only customers/members