TORONTO, Nov. 29, 2010 (Canada NewsWire via COMTEX) – Companies will work together to introduce innovative new ID Theft Protection Products.

Davis + Henderson,  a leading solutions provider to the Canadian financial services industry and Equifax Canada, the country’s largest credit reporting agency, announced today that they will be working together to develop  enhanced credit monitoring and identity theft protection products for Canadian consumers.

With identity theft becoming more prevalent, and social media resulting in personal information being shared to an unprecedented extent, there is an increasing demand for services that help consumers protect their identities and avoid becoming a victim of fraud and identity theft.

The first new product to be introduced as a result of this partnership is Davis + Henderson CreditDefend®.  Powered by Equifax’ robust credit monitoring tools, CreditDefend gives consumers access to their credit bureau report and credit score and also monitors activity on the customer’s credit bureau.  Customers are notified within 24 hours of any activity occurring on their file.  With early warning, customers are able to quickly identify whether there is suspicious activity occurring on their credit bureau and can take appropriate action if there is.

“We chose to partner with Equifax Canada because of the robustness of their infrastructure and the breadth of their capabilities,” said Serge Rivest, Executive Vice-President of Sales & Marketing for Davis + Henderson.  “CreditDefend is an important extension of our IDefence suite of products and by working with Equifax, we are able to offer consumers a comprehensive bureau monitoring solution that can really make a difference in terms of how aware they are about what is happening with their personal information.”

“We’re happy to be working with Davis + Henderson on this innovative new service,” says Carol Grey, President of Equifax Canada.  “ID theft continues to plague the Canadian marketplace as we’ve seen a 16% increase this year in ‘true frauds’ as reported to us through police departments and credit grantors.  In addition, calls to our Canadian customer care centre worrying about ID theft when they lose their wallet or have it stolen are up by almost 8% as well,” she notes.

In addition to CreditDefend, the companies are working on a number of other identity theft and fraud prevention initiatives for consumers, and small business.

About Davis + Henderson

Davis + Henderson is a leading solutions provider to the financial services marketplace. Founded in 1875, the company today provides innovative programs, technology products and technology based business services to customers who offer chequing accounts, credit card accounts, and personal, commercial, and other lending and leasing products. For more information about Davis + Henderson visithttp://www.dhltd.com/.  For more information about CreditDefend, visit http://www.idefence.com/creditdefend_e.html.

About Equifax Inc. (www.equifax.com)

Equifax empowers businesses and consumers with information they can trust.  A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers.

Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability.  Businesses – large and small – rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being.

Headquartered in Atlanta, Georgia, Equifax Inc. operates throughout the U.S., Canada, and 13 other countries in North America, Latin America, and Europe. Equifax is a member of Standard & Poor’s (S&P) 500 Index.  Our common stock is traded on the New York Stock Exchange under the symbol EFX.

SOURCE: Davis + Henderson Income Fund

Curtis Khan
Vice-President, Marketing & Partnership Programs
Davis + Henderson
(416) 696-7700

Tom Carroll
Media Relations
Equifax Canada
(416) 227-5216