A Field Guide to the Millennial Borrower


A Field Guide to the Millennial Borrower: Tips for Marketing Mortgages to a Powerful New Generation of Homebuyers

October 17, 2016

Millennials are on everybody’s mind—a huge, promising section of the population that is immersed in Web-based technology yet struggles with student loans and a challenging housing market.

Some find them difficult to nail down. Dismissing them and their unique expectations is a serious mistake, however. As they are already changing the way business is run across nearly every sector, traditional brick-and-mortar standbys are scrambling to catch up and reinvent their sales model.

Through facts, statistics and findings, this “Field Guide” will help you understand the habits of a massive market of potential borrowers and gain insights into winning the business and continued loyalty of the millennial generation.

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