Mark Hernandez-Mullins leads client marketing programs for the Global Lending Solutions (GLS) division of D+H. He’s been a professional wordsmith and marketer for more than two decades, including a stint in financial services, and has been doing customer and content marketing for established and startup technology firms since 2005. Outside the world of content, Mark juggles the demands of his twin toddlers with passions for cycling, hiking, and volunteering.
You are hereResourcesOur ViewpointsCredit Unions Go Into the Breach on Commercial Lending
Credit unions are expanding their commercial lending portfolios as they take advantage of gaps in the offerings of global banks, to build deeper relationships with small businesses ignored by other institutions.
Credit unions are member-focused organizations by philosophy and charter, so many have shied away from commercial lending in the past. However, with their large and loyal memberships, there is a vast universe of potential small business owners who might take advantage of deposit and lending products for businesses at credit unions.
Now, technology is turning that potential into a major opportunity: A number of credit unions are in the process of establishing processes, procedures and technology for commercial lending. Some of the most successful credit unions in the commercial lenders game are opting for end-to-end technology solutions that cover the whole lending process – from application to closing.
Todd Johnson, Vice President of Business and Mortgage Lending at Cyprus Credit Union, joins Lending on Call to discuss trends in commercial lending for credit unions, and his institution’s experience in moving the tracking of commercial loans from a manual process to a fully integrated technology solution.
Our interview explored these questions:
- How is your organization’s mission and philosophy different from a bank?
- Why did your institution start its commercial lending program before its mortgage program?
- What are the benefits of an end-to-end technology solution for commercial lending?
- How has technology helped you grow your small business lending?
- What emerging trends will impact commercial lending over the next few years?
Hear the complete interview here.
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