Mark Hernandez-Mullins leads client marketing programs for the Global Lending Solutions (GLS) division of D+H. He’s been a professional wordsmith and marketer for more than two decades, including a stint in financial services, and has been doing customer and content marketing for established and startup technology firms since 2005. Outside the world of content, Mark juggles the demands of his twin toddlers with passions for cycling, hiking, and volunteering.
You are hereResourcesOur ViewpointsCredit Unions Grow by Talking to Each Other, as Millennials Look for Organizations with Meaning
A few decades ago, credit unions were small institutions serving a narrow demographic with a limited set of products, and banks didn’t pay much attention. Today, credit unions market themselves to a larger clientele, and often offer a wide range of products, from investments to commercial loans, from mortgages to services for nonprofits.
Credit unions are owned by the people who use their services, rather than investors who want maximum return. This unique charter enables them to do something that would be unthinkable in the banking world: talk with other institutions about which technologies and processes make them successful.
This cooperative spirit meshes well with credit unions’ deep involvement in the communities they serve, and is compatible with the Millennial generation’s desire to associate with organizations that they perceive to have a deeper purpose.
Mike Lawson, host of the popular CUbroadcast online talk show, joined us on Lending on Call to discuss trends in the credit union space and the advantages of cooperation between institutions.
Our interview explored these questions:
- What trends affect today’s credit unions?
- How has consolidation affected the industry?
- Why are so many credit unions getting into commercial lending?
- How does technology level the playing field for credit unions?
- How does their unique charter help credit unions market themselves?
Hear the complete interview here.
Having trouble playing this file? This interview is also available on SoundCloud.
Want to hear from a Credit Union that is a leader in commercial lending? Check out our recent podcast with Cyprus Credit Union. Or learn more about optimizing your lending process with tools from D+H.