Our Viewpoints

Our Viewpoint

When It Comes to Millennial Mortgage Lending, Borrowers Prefer IRL over CYO

December 23, 2016

The cliché is that millennials want to do everything online, and older borrowers want face-to-face transactions.

In the topsy-turvy world of mobile mortgages, however, it seems that millennials place greater value on interactions in real life (IRL) over just seeing you online (CYO). There, the more experienced older borrowers don’t want to go anywhere near a branch, but it’s the millennials who want the reassurance of a friendly face and a firm handshake.

As banks start getting serious about developing digital and mobile channels and investing in end-to-end solutions, there are a lot of new discoveries being made, and old truths about banking that are being rediscovered.

We spoke with Chip Clements, Executive Vice President at Forcht Bank, about his key learnings about millennials and other cohorts in the mobile lending space, and best practices gleaned at the frontier of mobile mortgage lending.

Our interview covered:

Hear the complete interview here.

Having trouble playing this file? This interview is also available on SoundCloud.

Want to learn more about ugly stereotypes about lending cohorts, and the value of branches as a complement (but certainly not a replacement) to strong mobile channels? Check out this interview with Steve Hoke, Head, Lending, Retail Product Management, for mortgage lending solutions at D+H.

You can also read about D+H’s comprehensive, end-to-end mortgage lending solutions that include smartphone-optimized applications.

Author

David Zweifler
Leader, Content Marketing - Global Lending Solutions

David Zweifler leads communications for the Global Lending Solutions (GLS) division of D+H, and has more than 20 years of experience in content marketing. David’s career has taken him to Asia and back, and spanned equity research, journalism, and corporate communications. For the last decade, David has worked in-house in financial technology firms ranging from startups to global, publicly listed firms. When David isn’t podcasting, blogging, and talking to reporters, he enjoys cycling, reading, and being outsmarted by his three children.

David Zweifler