Customer story

Spencer Savings Bank enhances customer experience with the targeted campaign capabilities of Finastra’s Fusion Analytics

About the Company
4 billion USD in assets
Headquarters and 27 Financial Centers within New Jersey
Founded in 1893
Spencer Savings Bank’s strategic partnership with Finastra has significantly enhanced its campaign analytics capabilities with Fusion Analytics.

Hear from Inna Kuts, Senior Market Research Analyst at Spencer Savings Bank on how her mutual bank is leveraging the benefits of the demographic and segmentation tools within Finastra’s Fusion Analytics solution, to provide personalized customer experiences.

Our mutual bank is able to undertake personalized and targeted onboarding campaigns with promotional offers, with the effective campaign capabilities of Finastra’s Fusion Analytics.

Inna Kuts
Senior Market Research Analyst, Spencer Savings Bank

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